It is a self-published work and just about the best example of the extended business card vision someone writing their own business book could wish to produce.
Partly autobiographical, partly providing practical tips, Understanding the Mirror says so much more about Mike’s real life background and suitability to coach than any number of network meeting elevator pitches or boastful sales spins could ever achieve.
I won’t spoil it for you, but Understanding the Mirror, is based on a personal experience and offers a series of potentially life changing solutions we can all absorb. There but for the grace of God…
Now, I don’t know if Mike is any good at life coaching – I haven’t met any of his clients or experienced his work. Neither would I say Understanding the Mirror is the most grammatically correct book I have ever read. But here’s what I do know:
– I can hear Mike’s voice throughout Understanding the Mirror – it has pace, power and is warts and all;
– Mike has first hand experience of bouncing back from serious problems so his advice isn’t vague theory. It is thoroughly felt and understood by the person offering it;
– He is a warm, sincere and genuine person (and that oozes through the pages).
I’m sure writing Understanding the Mirror was a cathartic exercise for Mike but imagine having those features established in the mind of a potential client?
Publishing a business book isn’t easy or cheap – and certainly not for everyone. The sanguine advice that most people have a book in them and that’s where it should stay rings true.
But planned and written in the right way, a business book can work wonders. Not in a sterile and cynical way to win business by battering readers around the head with a litany of lies about how fantastic and wonderful you are and always have been – but by touching people’s hearts and souls with deep values, beliefs and ethics that matter.
Those are the kind of characteristics we encourage when we provide publishing advice at Chris Green Media. It is a journey and we support you in taking the right steps.
Chris Green is an author, broadcaster and media consultant – and managing director of Chris Green Media.
by ChrisGreenMedia on May 12, 2015
One thing that did have a huge impact on my life was to change the language I used. Rather than say something was good, I changed it to say it was great. Rather than saying my day was okay, I changed it to say it was brilliant. Just by changing the words to carry a stronger emotion made me believe that it was true.
If you tell yourself that something is bad enough times you believe yourself. The subconscious part of the brain can’t rationalise language. It believes what it is told. The conscious part of the brain allows logic, how we interpret and process facts. Therefore by using more positive emotion words, you can lift your mood and your subconscious brain believes it to be true.
Try it the next time you speak to someone and they ask how your day is. Rather than saying that your day is okay, tell them with enthusiasm how brilliant it is and watch their reaction. Generally people will influence the behaviour of others around them. The words you use can be the catalyst for something better.
Body posture had a huge effect on my attitude and persona. A song that constantly played through my head until my subconscious brain believed it. It was a song from my childhood sung by Val Doonican called “Walk Tall”.
“Walk tall, walk straight and look the world right in the eye. That’s what my mama told me when I was about knee high. She said son be a proud man and hold your head up high. Walk tall, walk straight and look the world right in the eye”.
Whenever I stoop and hide my face, whenever I drop my glaze and try to hide in the crowd, good old Val starts singing to me from his famous rocking chair.
Next time you read a book try the same posture. Read a section hunched over the pages and then again with your head up and shoulders back. Although the words are the same it’s amazing how you will interpret the text in a different way. You will change your task from a chore to a pleasure and register the content more easily.
Now try the same thing when you talk to other people. Allow your back to straighten and forehead to lift. Pull your shoulders back and smile. There are so many books written on body language and posture, yet we all fail to adopt these techniques in our everyday life. Even when you talk to people on the telephone, your posture determines your tone and how your message is received by others.
Extract from the book “Understanding The Mirror” by Mike Bowden pages 103-105 http://www.changingoutcomes.co.uk/